"It's amazing what you learn when you listen" - Jim Cole
Can you imagine having upward pressure in pricing ?
Brand Technology is a new kind of research and communications resource; in essence, we are specialists in Customer R&D. Our unique "See Hear!" video interview and analysis process works best with clients who've built a successful market position through engineering and technological strength, but wish to break from the gradual but inevitable 'communization' which erodes pricing and profitability.
Opportunities Audit: Honest Conversation with your Customers
It's amazing what you learn when you listen to your customers. Individually and collectively they are - or can be - your company's motivational speakers; they have passion, opinions and conviction. In fact, whether you like it or not, they're the actual voice of authority concerning your business; it's their perspective- and the quest for their confidence - that should be driving your business.
Can "the rules" change for you?
Establishing a rapport as a trusted 3rd party, we're experts in evoking the unvarnished truth through unscripted field interviews with your customers, from distributors though end-users as applicable. Together we review and analyze the rich and expressive data pool , unearthing the nuggets of ideas which - when fleshed out and integrated - can refresh, reinvigorate and sometimes even reinvent products, services, or entire business units.
If the first phrase yields such nuggets, the major work begins: productive paradigmatic change. Here we can lead the mobilization of your whole organization towards a common quest: engineering in new opportunities to enhance end-user value, and engineering out legacy inefficiencies . Outcomes from our "See Hear!" Customer R&D process typically includes new trademarks and patents.
Now can you imagine having upward pressure on pricing ?
" When you're finished changing, you're finished." - Ben Franklin
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